Ø  7+ years of experience in Digital analytics using marketing analytics. Knowledge of all stages of the agile methodologies-based Software Testing Life Cycle (STLC) and Software Development Life Cycle (SDLC). Google Analytics, IBM Core metrics, Web Trends, Adobe Test & Target, Google Tag Management, Dynamic Tag Management, Adobe Launch, Adobe Target, Google Optimize, and Third-Party tags using Tealium Tag Manager, GTM, and Clickstream.

Ø  Highly skilled Digital Analytics and reporting professional with hands-on project execution and project-delivery management experience in the areas of Web and mobile analytics implementation, Tag Management, Target personalization, SQL Server reporting, and managing the analytics business ethos for organizations across domains.

Ø  Experience in implementing Campaigns and Personalization frameworks for multiple channels (email, web, etc.) using Adobe Suite (Adobe Campaign, Adobe Analytics, etc.).

Ø  In-depth Knowledge of Web analytics processes, providing end-to-end Web Analytics services from tech specs, implementation, reporting, analysis & business strategy (optimization), and other related SDLS standards and their application in web platforms.

Ø  Digital Analytics Developer skilled at synthesizing company-wide data using Key Performance Indicators (KPI) and creating dashboards and presentations for marketing teams, and senior managers.

Ø  Experience in Adobe Workfront to manage analytics implementation, data quality, and reporting.

Ø  Expertise in running Email Campaigns using Mailchimp Software and Ad campaigns Using Google Ads.

Ø  Experience creating versatile reports using segments, calculated metrics, and customized dashboards.

Ø  Designing & and executing A/B tests and analyzing/interpreting results; performing website tracking.

Ø  Experience in UI development using HTML, CSS, JavaScript, Angular JS, TypeScript, Node JS, and Bootstrap

Ø  Documented the Business Requirements and Solution Design Reference with all the predefined and custom variables.

Ø  Excellent Knowledge of implementing custom tracking links without tag manager, Cookies, Creating Report suites, Cohort Analysis, and Ad hoc analysis.